Personal Brand Photography Session - WHAT is it and WHY should you do it?
What is a Personal Brand Photography Session?
A personal brand photography session is so much more than a typical business headshot. It is a much more creative, personal, and experiential session that showcases the one thing your business has that no one else does...YOU! Your clients want to know who you are, what you do, and how you do it...they also want to know what makes you happy, what's important to you, and how you spend your weekends. People want to see you in your element doing the things you love. It's what helps them connect to you and ultimately decide whether or not to do business with you.
Personal brand session photos can include anything and everything that tells your brand story, from images of you sipping your favorite beverage or heading out for morning run to scrolling your phone or meeting with a client. Your best clients want to feel a connection to you, and your brand photos will give them a glimpse into how amazing it is to work with you.
Why should you do a Personal Brand Photography Session? Because...
81% of people check out you and your business online before they ever consider doing business with you. You know that old saying, "You don't get a second chance to make a first impression."? In the "old days" that applied to someone walking in your front door or calling on the phone, but today, that first impression opportunity is usually happening online, and it's critical that you're making a good one for your ideal clients.
you will get amazing images that will help you level up your marketing efforts.
you will gain confidence by having a marketing presence and materials you're proud of.
you'll save time and energy wondering what to post and share with your audience.
you'll see increased revenue as you attract and connect with more of your IDEAL clients.
you have a message to communicate, and you want to find YOUR people by showing them who you are and what you are about.
If you've got a product or service to sell, you have a LOT to gain by showing your potential clients who you really are before they ever do business with you. If they connect with who you are as a person, when the time comes for them to need your product or service, you are the first person they'll think of because they will already know that you are "their people". ...and who doesn't want that? 😊
